Working with The Next Practice Consulting Group, the Santa Ana Coalition for Responsible Development, and Santa Ana Building Healthy Communities to develop a comprehensive Market Analysis. This Market Analysis of Downtown produced three considered scenarios after finding that the largest purchases made in downtown are in wellness goods and services per annum. The analysis explored how to increase downtown Wellness Goods and Services sales by 80% over 2014 levels. Such an increase in sales reflects a $137 million per year increase over the current baseline.

These 3 scenarios highlight the extent to which the most viable strategy for such an increase involves efforts to increase the downtown share of Wellness Goods and Services purchases by central Santa Ana households from the current estimate of 32% of their total household Wellness Goods and Services purchases being made downtown to 46% of their total purchases in this category being made downtown. Such an increase in downtown purchases would require a reallocation of just $300 per year of central residents' existing purchases from non-downtown locations to downtown locations.