Jeb Brugman of the Next Practice was commissioned by the California Endowment to do a Market Analysis to discover Downtown Santa Ana's economic potential as a center for food, health and wellness, culture, and recreation. His report concluded that the greatest available source of buying power for retail and services in these areas is the residents within a 30-mile radius of downtown He showed that honoring the cultural identity of a place will draw a more consistent and loyal customer base from Santa Ana's residents, who are the bread and butter clients, before bringing in visitors from outside the city. His study found that the purchasing power of local residents is $137 million, which could help fuel the revitalization of businesses by not only catering to novel experiences but by catering to their everyday needs. His findings were supported by examples of other successful downtown 'wellness district' projects in the United States, which focus on retail and services for the established local resident populations. He found that there was also a 30-million-dollar leakage of funds from System D going on in the city.

This began the work in downtown with a firm policy strategy to alleviate the effects of gentrification and build community cohesion.

• 2014 Wellness Resolution was passed
• 2014 Street and Plaza Designation of Calle Cuatro was given
• 2014-18 Begin efforts on Mitigation Strategies for the Streetcar that will begin construction in
• 2015 Cooperative Ordinance was Passed to assist in legitimating the work of undocumented workers to legitimate and create inclusive local economies
• 2015 Downtown Newsletter starts creating a platform for transparency and communication
• 2015 Photography and videography to overcome invisibilization
• 2015 Storytelling Recording "Merchants American Dream Stories"
• 2015 Establish new relationship to the Santa Ana Unified School District bringing youth back into the downtown
• 2016 Mitigating displacement of OC Fine Art Group from Downtown
• 2016 Begin working with Developers on Affordable Housing for Artists
• 2016 First Annual Media Summit "Changing the Narrative"
• 2016 Community Street Breakfast
• 2016- Emergency Shelter called the Courtyard for the Homeless is Opened. Business Sector begins advocacy for Regional Strategy
• 2016 artist registry to build the creative economy
• 2017- Fight for Regional Strategy first win when Anaheim Opens a Homeless Shelter
• 2017 Establish First Regional Art and Literature Festival in Orange County
• 2017-18 Public Place Making - Zoning Pilots
• 2017-18 796 Campaign (Safety Zone-Archiving Erasure)
• 2018 Working on a Small Business Ordinance
• 2018 Working on a Mobile Vending Ordinance
• 2019 Began working on Public Market Development and Urban Parks Memorandum of Understanding to Open Public Space for greater community uses and activation
• 2020 COVID-19 Mitigation Strategies for Small Businesses brought in Business Lift Program for Merchants and worked to assist with the digital divide through Thrive & Go-Live Program